@TempleUnivPress will host its first live Twitter Chat on February 20 from 12noon – 1:00 pm EST. This week in North Philly Notes, Kelly Dittmar, author of Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns, previews her upcoming Live Twitter Chat and the participants.
The topic under discussion is: Will a woman run for president in 2016? If so, what role might gender play in her campaign or the campaigns of her opponents?
In my book, Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns, I argue that campaigns are gendered institutions where political candidates – men and women – are expected to adapt to the gendered rules of the game. For male candidates, stereotypic expectations of gender (masculinity) and candidacy coincide, while women candidates are expected to meet often disparate voter expectations of both femininity and candidacy. As a result, men and women candidates navigate differently gendered terrain en route to Election Day.
Male and female candidates typically navigate this terrain under the guidance of campaign professionals – practitioners and consultants who make their livings by planning, running, and advising campaigns. In Navigating Gendered Terrain, I survey and interview these political practitioners to better understand the ways in which gender informs campaign strategy and decision-making, noting that their perceptions of voters’ gender expectations often inform the ways in which they run campaigns. Moreover, the strategic and tactical decisions they make matter beyond winning or losing; they also have the potential to replicate or disrupt gender norms in electoral politics.
On Friday, February 20th (12pm-1pm ET), I will be joined by the following experts in a Twitter chat about gender and political campaigns. Veteran political consultants Christine Matthews (Partner, Burning Glass Consulting) and Martha McKenna (Partner, McKenna Pihlaja), as well as Debbie Walsh (Director, Center for American Women and Politics) will lead a conversation about how gender informs campaign strategy, how voters perceive male and female candidates, how strategy informs voters’ gender expectations, and what this all means for women running for and winning elective office. Please join us in this Twitter chat, hosted by Temple University Press (@TempleUnivPress), by following the Twitter handles listed here and using the hashtag #genderpolitics.
The participants include:
- Christine Matthews (@cmatthewspolls) is President of Bellwether Research and Partner at Burning Glass Consulting. She has been conducting public opinion research for over twenty years at her own firm and as a partner at other top Republican polling firms. She served as an advisor for both Indiana Governor Mitch Daniels’ campaigns, including his re-election against a Democratic woman candidate in which he won 56% of women. In 2014, Campaigns & Elections magazine named Christine as one of their top 50 influencers shaping campaigns and the future of the industry.
- Martha McKenna (@mmckenn) is a partner in the Democratic political media-consulting firm McKenna Pihlaja. Recently named one of Campaigns & Elections magazine’s “Influencers to Watch in 2014,” she has been integral to Senate gains made by Democrats over the last 3 cycles. After a decade of work with EMILY’s List, Martha successfully engineered U.S. Senate campaigns for Democratic candidates as the political director at the Democratic Senate Campaign Committee. She then ran the DSCC’s Independent Expenditure operation in 2012 through her consulting firm. Martha is also the co-founder of Emerge Maryland, an organization for Democratic women seeking state and local office.
- Debbie Walsh (@debbiewalsh58) is director of the Center for American Women and Politics (CAWP) at the Eagleton Institute of Politics at Rutgers University. She joined the CAWP staff in 1981. As director of the Center, she oversees CAWP’s research, education and public service programs. She is frequently called upon by the media for information and comment and speaks to a variety of audiences around the country on topics related to women’s political participation. First as director of CAWP’s Program for Women Public Officials and now as the Center’s director, Walsh has led the Center’s extensive work with women officeholders and organized more than a dozen national conferences for women officials.
- Kelly Dittmar (@kdittmar) is an Assistant Professor of Political Science at Rutgers University–Camden and Scholar at the Center for American Women and Politics at the Eagleton Institute of Politics. She is the author of Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns (Temple University Press, 2015), as well as multiple book chapters on gender and American politics. Her esearch focuses on gender and American political institutions with a particular focus on how gender informs campaigns and the impact of gender diversity among elites in policy and political decisions, priorities, and processes. In addition to her academic work, Kelly works with CAWP’s programs for women’s public leadership and has been an expert source and commentator for media outlets including MSNBC, NPR, Huffington Post, and the Washington Post.