In August 2016, flight attendants for United Airlines ratified a new contract that raised the top wage to over $71,000 per year. The deal provides pay and benefits that far exceed the standard for most jobs in the service economy. Whereas workers in restaurants and in big box stores can be forced into overtime at the last minute, United flight attendants get time and a half if they volunteer to work on busy days. Whereas those in retail and in fast food lose pay when business is slow, United flight attendants are guaranteed their monthly wage regardless of the demand for air travel. In an era when white men continue to out-earn other workers, the new United contract delivers a living wage to a majority woman workforce in which half of new hires are people of color.
Four decades of tireless organizing allowed United flight attendants to lock in these gains. Since the middle of the 1960s, flight attendants have been on the cutting edge of social change. In an era when most middle class white women married and had children right out of high school, flight attendants – or stewardesses as the airlines still called them – stayed single, married later, and delayed motherhood. Living in the downtown areas of major U.S. cities, many stewardesses joined the women’s, gay, and lesbian liberation movements, and helped transform dominant cultural ideas about love, sex, and kinship. As people’s attitudes about sexuality changed in the 1970s, however, the economy failed to keep pace with the social transformation. On the one hand, most people’s families began to look more like flight attendants’, with people marrying later, having children outside of marriage, or choosing same-sex relationships. But on the other hand, the ideal of the traditional nuclear family became ever more important to the political debates of the 1970s and 1980s as phrases like “female headed households,” and “out of wedlock births” became means to blame poor women – and especially women of color – for their poverty.
Rather than avoiding these heated cultural debates, flight attendants made ideas about family and about sexuality the centerpiece of their union agenda. They built alliances with LGBT and feminist groups outside of the industry, and argued that a living wage, affordable health insurance, and a secure retirement should not be reserved for white men in heavy industry and in corporate management. Flight attendants’ new movement was immensely successful, and real wages for flight attendants at many airlines doubled between 1975 and 1985.
While the category of sexuality galvanized flight attendants, it also became the centerpiece of management’s effort to challenge the flight attendant union movement. Business leaders in the airline industry – and among the Wall Street bankers who financed their operations – argued that a decade of rapid social change had undermined the values that had always made America strong. To alleviate the vast new economic pressures facing the middle class in the 1970s, managers pushed to restore those bedrock values: deferred gratification, personal responsibility, and hard work. Ordinary families’ stability, big business argued, rested on rolling back the cultural changes that flight attendants and many of their allies had initiated in the 1960s and 1970s. The new alliance between pro-business and pro-family activists presented a daunting challenge for flight attendants, and by the 1990s, unions at many airlines had been forced to forfeit many of their previous gains.
Deregulating Desire tells the story of this bitter conflict over sexuality in the airline industry. While it illuminates the challenges that flight attendants and all feminized service workers have faced as neoliberal reforms transformed their industry, the book shows that an ongoing commitment to feminist and LGBT activist movements has helped them maintain a heavily unionized workplace. As the recent victory at United Airlines demonstrates, flight attendant unions have delivered concrete economic resources for their members, resources that most workers – including much of the white middle class – lack in the 21st century. In an age when economic inequality is the centerpiece of national political debates, and when there is little concrete analysis of nuts-and-bolts efforts to fight economic inequality, Deregulating Desire documents flight attendants’ often successful struggle for workplace justice.
Filed under: american studies, economics/business, ethics, gender studies, History, Labor Studies, LGBT studies, Mass Media and Communications, sexuality, sociology, women's studies | Tagged: airline, business, cultural studies, economics, family, flight attendants, history, LBGT, living wage, marriage, same sex marriage, sexuality, women |