Celebrating University Press Week: Surprise!

November 8-14 is University Press Week. Since 2012, we have celebrated University Press Week each year to help tell the story of how university press publishing supports scholarship, culture, and both local and global communities.

Today’s theme: Surprise!

University Press of Florida provides recipes and photos from recent UPF cookbooks that have changed how people view the Sunshine State, highlighting a thriving food scene that has often gone unnoticed amid the state’s highly-publicized beaches and theme parks.

University Press of New England blogs about the unusual success of a book from our trade imprint, ForeEdge—the book titled Winning Marriage, by Marc Solomon, tracing the years-long, state-by-state legal battle for marriage equality in America. Surprises came in many forms: from the serendipitous timing of the book’s publication with the Supreme Court ruling to the book’s ability to resonate with general readers and legal scholars alike—and many others surprises in between.

University Press of Mississippi Steve Yates, marketing director at University Press of Mississippi, describes how the Press has partnered with Lemuria Books in Jackson and writers across the state to create the Mississippi Books page at the Clarion Ledger.

University Press of Kentucky We’re surprising everyone with a pop quiz about some surprising facts about AAUP Member Presses.

University of Nebraska Press We’re more than our books! Find out about the UNP staff and who we are.

University of California Press UC Press’ Luminos and Collabra OA publishing platforms (inclusion in slideshow AAUP is creating)

University of Wisconsin Press Mystery fiction is a surprise hit, and a surprisingly good fit, at the University of Wisconsin Press. Our sleuths in several series include a duo of globe-trotting art history experts, a Wisconsin sheriff in a favorite tourist destination, a gay literature professor, and a tough detective who quotes Shakespeare and Melville.

Help us Celebrate!

  • Use the hashtag #ReadUP that presses have been using all year to talk about the work we publish—maybe use it to draw your book into University Press Week conversations.
  • Tell the story of publishing with us with the hashtag #PublishUP.
  • Join our #UPshelfie campaign (we are continuing this campaign from last year if you Google #UPshelfie you will find them!). Show us what university press books are on your shelf!
  • Subscribe to the University Press Week newsletter here, keep an eye out for the 2015 UP Week infographic, and attend one of our online events.

Celebrating National Archives Month

This week in North Philly Notes, Margery Sly, Director of the Special Collections Research Center at Temple University Libraries helps usher in October as National Archives Month

ArchiveFeverWhere do the authors, historians, and scholars who write the books get their material?  Where do they find the raw material of history? Archivists would say ‘in archives, of course.’ And during the month of October, archivists celebrate American Archives Month, which is designed to give us the “opportunity to tell (or remind) people that items that are important to them are being preserved, cataloged, cared for, and made accessible by archivists.”

Long before our role and terminology was hijacked and bastardized by techies (‘archive’ never used to be a verb), Word’s spellcheck (which doesn’t recognize ‘archives’ as single noun), and the general public, archivists have been collecting, preserving, and sharing the content of every kind of information-bearing form and medium the world has produced. From papyrus and cuneiform tablets, to legal documents in Latin with great wax seals, to onion skin and thermo-fax, to born digital material, we work to ensure that the record and its content survives and is available to the widest possible number of users. Archivists and the materials we preserve are in it for the long haul.

Perhaps long ago when archivists documented only the work of governments and ‘great white men,’ archives could legitimately have been described by the still popular adjectives ‘dry and dusty.’  Instead, for decades, we’ve been working hard to document diversity.

Historians will acknowledge the work of historian and archivist Mary Ritter Beard, who founded the World Center for Women’s Archives (WCWA) in 1935. While that initial project was not a success, it led to the creation of two national women’s history collections in 1940: the Sophia Smith Collection at Smith College and what became the Schlesinger Library on the History of Women in America at Radcliffe College. Beard’s path-breaking book, Woman As Force In History: A Study in Traditions and Realities (1946) reiterated her belief that women are the co-creators of history and excoriated male historians for their disregard of that reality.

BeardIn 1967, the History Department at Temple University conceived of the idea of building an Urban Archives, documenting the social, economic, political, and physical development of the greater Philadelphia region throughout the 19th, 20th, and 21st centuries. These archives reflect the history of our urban region through a wide variety of organization records, including those that served or were established by immigrant and minority populations. Collections range from the Nationalities Service Center  founded in the 1920s to serve new immigrants to the Friends Neighborhood Guild  founded in 1879 and still serving the residents of East Poplar. The addition of the Philadelphia Jewish Archives collections in 2009 added even more content to the rich holdings at Temple.

A few years later, in 1969 at a time of social, Temple library staff created what became the Contemporary Culture Collection—documenting counter culture movements throughout the United States by gathering underground, fugitive, and non-traditional materials  Archives of organizations such as the Liberation News Service and the Safe Energy Communication Council  help us document social, political, economic and cultural history as it pertains to minority groups, the counterculture, and the fringe.

Both these focuses, now a part of Temple University Libraries’ Special Collections Research Center, continue to grow in depth. And often we acquire new collections that cross the urban and counterculture boundaries. One was the Philadelphia Lesbian and Gay Task Force records. More recently, we became the archives for Occupy Philadelphia. That collection is both rich and deeply hybrid in format: flyers, posters, minutes, clippings, e-mail, born digital, ephemera, newsletters, photographs, sound and video recordings. This is the reality of archives—and the sources for this and future generations’ research.

To borrow a quote from the Society of American Archivists: “The relevance of archives to society and the completeness of the documentary record hinge on the profession’s success in ensuring that its members, the holdings that they collect and manage, and the users that they serve reflect the diversity of society as a whole.”

Books for the Papal Visit

This week, in North Philly Notes, we recommend a handful of Temple University Press titles to consider for the Papal Visit 

The Study of Religion in an Age of Global Dialogue, by Leonard Swidler and Paul Mojzes

1550_regReligion is the most fundamental, comprehensive of all human activities. It tries to make sense out of not simply one or another aspect of human life, but of all aspects of human experience. At the core of every civilization lies its religion, which both reflects and shapes it. Thus, if we wish to understand human life in general and our specific culture and history, we need to understand religion.

What is religion? Religion is an explanation of the ultimate meaning of life, and how to live accordingly; based on a notion of the Transcendent. Normally it contains the four “C’s”: Creed, Code, Cult, Community-structure.

The Study of Religion in an Age of Global Dialogue looks at the ways we humans have developed to study religion. However, a new age in human consciousness is now dawning: The Age of Global Dialogue, a radically new consciousness which fundamentally shifts the ways we understand everything in life, including religion. This global dialogical way of understanding life does not lead to one global religion, but it does lead toward a consciously acknowledged common set of ethical principles, a Global Ethic. The book looks at these two movements—the Age of Global Dialogue and inchoative Global Ethic—in order to help readers understand what is going on around them, so they might make informed, intelligent decisions about the meaning of life and how to live it.

Voices of the Religious Left: A Contemporary Sourcebookedited by Rebecca T. Alpert

1446_regWhat has happened to the religious left? If there is a religious left, why don’t we hear more about it?

The academics and activists who write this rich volume, edited by Rebecca Alpert, argue passionately on topics that concern all of us. Quoting from the Bible, the Torah, the Qur’an, the teachings of Buddha, as well as Native American folklore, they make the voices of the religious left heard—teaching lessons of peace and liberation.

As this invaluable sourcebook shows, the religious left is committed to issues of human rights and dignity. Answering questions of identity and ideology, the essays included here stem from the “culture wars” that have divided orthodox and liberal believers. Responding to the needs of and raised by marginalized social groups, the writers discuss economic issues and religious politics as they champion equal rights, and promote the teaching of progressive vision.

Containing insightful perspectives of adherents to many faiths, Voices of the Religious Left makes it clear that there is a group dedicated to instilling the values of justice and freedom. They are far from silent.

Interfaith Dialogue at the Grass Rootsedited by Rebecca Kratz Mays

2060_regWhen diverse faiths come together the encounter can be intense, awkward, even violent, but creating a dialogue can help reconcile differences. We can sustain respect and create peace with “the other” without doing harm to the sincerity of our own particular religious tradition. In the process, everyone learns and grows, experiencing greater religious tolerance and understanding.

The contributors to Interfaith Dialogue at the Grass Roots consider the patience and passion involved in promoting such interfaith activities. The essays seek to empower rabbis, imams, pastors, and their congregants to take up the work of interreligious dialogue as a peacemaking activity. The book provides guidelines for conducting interfaith encounters, showing how storytelling and conversations can make these meetings productive and constructive. Additional chapters reveal how to establish and inspire peace. Lastly, Joseph Stoutzenberger writes questions for reflection and suggestions for action at the end of each chapter.

Love: A Philadelphia Affairby Beth Kephart 

2386_regPhiladelphia has been at the heart of many books by award-winning author Beth Kephart, but none more so than the affectionate collection Love. This volume of personal essays and photographs celebrates the intersection of memory and place. Kephart writes lovingly, reflectively about what Philadelphia means to her. She muses about meandering on SEPTA trains, spending hours among the armor in the Philadelphia Museum of Art, and taking shelter at Independence Mall during a downpour.

In Love, Kephart returns to Reading Terminal Market at Thanksgiving: “This abundant, bristling market is, in November, the most unlonesome place around.” She ponders the artists of Old City. She studies the geometry of streets and considers the history of sidewalks.

Coming soon to a Philadelphia library near you

This week in North Philly Notes, we preview three  forthcoming events at Philadelphia area libraries featuring Temple University Press authors.
The Outsider_smWednesday, August 19 at 6:30PM

Dan Rottenberg, The Outsider: Albert M. Greenfield and the Fall of the Protestant Establishment

At the Community Room of the City Institute Branch of the Free Library of Philadelphia, 1905 Locust Street.
Cost: FREE, No tickets required.

In The Outsider, veteran journalist and best-selling author Dan Rottenberg deftly chronicles the astonishing rises, falls, and countless reinventions of Albert M. Greenfield, a Russian immigrant outsider, and combative businessman.

“With The Outsider, Rottenberg [shows how] Greenfield carefully managed his public image, from the time of his emergence as a real estate trader pledged to the corrupt Vare Republican political gang of the 1910s and ’20s, through his emergence as a banking and retail baron and patron of FDR’s New Deal, to his post-World War II national prominence.”—Philadelphia Inquirer

MayanDriferFriday, September 18 at 7:30PM

An Evening with Juan Felipe Herrera, US Poet Laureate and author of  Mayan Drifter 

Parkway Central Library, 1901 Vine Street, Philadelphia

Cost: $15 General Admission, $7 Students
Ticket and Subscription Packages

Tickets on sale Thursday, September 3 at 10:00 AM!

“Grounded in ethnic identity, fueled by collective pride, yet irreducibly individual” (New York Times), Juan Felipe Herrera is the virtuosic first Mexican American U.S. Poet Laureate. The son of migrant farm workers, his writing is strongly influenced by his experiences in California as a campesino and the artistic movements he discovered in 1960s San Francisco. His poetry collections include 187 Reasons Mexicanos Can’t Cross the Border: Undocuments 1971-2007,Senegal Taxi, and Half the World in Light, winner of the National Book Critics Circle Award. The author of several works of prose, short stories, young adult novels, and bilingual picture books for children, Herrera joins the Free Library for a celebration of identity, cultural perspective, and the verses of a lyrical life.


Wednesday, October 7 at 7:30PM

Beth Kephart | Love: A Philadelphia Affair

Parkway Central Library, 1901 Vine Street, Philadelphia

Cost: FREE
No tickets required. For Info: 215-567-4341.

In conversation with Marciarose Shestack

“A gifted, even poetic writer” (New York Times), Beth Kephart is the author of 18 books across a wide range of genres, most notably the memoir. The award-winning Handling the Truth offers a thoughtful meditation on the questions that lie at the heart of the genre. Another memoir, A Slant of Sun, was a National Book Award finalist. A writing professor at the University of Pennsylvania, Kephart is the recipient of a National Endowment for the Arts grant and the Speakeasy Poetry Prize, among other honors. From the suburbs to SEPTA to Salumeria sandwiches at the Terminal Market, Kephart’s new volume of personal essays and photos is an ode to all things Philly.

Oh, the Places You’ll Go (as a Temple University Press author)

This week in North Philly Notes, Laura Katz Rizzo, author of Dancing the Fairy Tale, describes “a crazy couple of weeks” in her life as she promotes her book at various events. 

On March 5, I will speak at the Pennsylvania Ballet’s annual Luncheon and Dress Rehearsal, which is being held at 11:00 am at Estia restaurant, across the the Academy of Music in Philadelphia. The event is an opportunity for dance enthusiasts to have a behind-the-scenes glimpse into the world of ballet. Emceed by CBS 3’s Jessica Dean, the luncheon includes a presentation of my new book, Dancing the Fairy Talewhich concentrates on the important contributions women have made to the development of American classical ballet. I hope that Arantxa Ochoa, the principal of the company’s newly established school, and former principal dancer, will be there so she can hear what I have to say about how women bring the heart and soul to American ballet schools and companies. The lunch will be followed by a dress rehearsal of Christopher Wheeldon’s Swan Lake at the Academy of Music.

Dancing the Fairy Tale_sm

Soon after this event, I am taking a group of 10 undergraduate and 5 graduate students to the Northeast Regional American College Dance Festival, at Westchester University, where I will be teaching ballet, partnering and variations…obviously from The Sleeping Beauty. With the research I did for my book on that ballet, as well as the accumulated experiences from my own performance career, I want students to dance the solos I write about. In embodying the protagonist role of Aurora in The Sleeping Beauty, students will get a great entry point into understanding the arguments at the heart of the book: that performers infuse life into characters, and that without the agency of dancers, the roles of the classical ballets would never come to life.

LKR1I will also present some of my new research on “The Architecture of Space as embodied in Neo-Classical Dance Choreography,” work that has emerged from my organization of an interdisciplinary workshop and exhibition featuring the work of New York City Ballet’s photographer, Paul Kolnik and former dancer, Kyra Nichols. This event will take place at Temple’s Center for the Arts on April 16th.  Part of my job as the Temple representative at the American College Dance Festival Association will also be driving a van full of students from North Philadelphia to Westchester, running rehearsals, checking in on students, and making sure the theater crew has all of the needed technical cues from our students.  Honestly, as long as I don’t have to call any cues, I will be OK.  Calling cues is my least favorite job in the theater!

Barbara WeisbergerAfter returning from ACDFA, I have a quick trip to the Society of Dance History Scholars’ Conference at the Peabody Institute at John’s Hopkins University where I will discuss the life of Barbara Weisberger, (in photo at left), the founding matriarch of the Pennsylvania Ballet. She was at all the right places in all the right times in order to be part of many of the significant developments in American Ballet throughout the 20th century.

Baltimore will be followed by a trip to New York City to see the finals of the Youth America Grand Prix and conduct a recruitment audition for any competitors interested in studying dance in higher education!  In the meantime, I am trying to keep up with teaching my classes at Temple University (my favorite activity) as well as work on new research in which I am exploring the intersections between ballet and entertainment wrestling. This semester I am teaching a repertory class where senior jazz musicians and sophomore dance majors are creating a collaborative piece together. I am also teaching a graduate seminar for master’s students about best practices and strategies for teaching dance.

LKR2My new research topic, that of entertainment wrestling, has taken the shape of both a performed wrestling match en pointe in concert dance venue (so much fun to both float across the stage and body slam my partner in the same ten minutes) as well as a book chapter in an upcoming volume entitled Wrestling and Performance. If you had asked me five years ago if I though The Sleeping Beauty had connections to the WWE, I’d certainly have had different answers and a changed perspective from how I see the practices today. Go figure…the world of dance studies takes me to unexpected places each day!

Celebrating the Jewish New Year with Jewish Books

This week in North Philly Notes, we showcase seven Jewish Studies titles in honor of the Jewish New Year,  5775.

Two classic Temple University Press titles highlight the Catskills resorts, which shaped American Jewish culture and attracted over a million visitors between the 1920s and the 1950s.

Catskill Culture by Phil Brown

catskill culture clBrown tells the stories of the many elements of this magical environment. Brown’s own experiences as a waiter, his mother’s culinary exploits as a chef, and his father’s jobs as maitre d’ and coffee shop operator offer a backdrop to the vital life of Catskills summers. Catskill Culture recounts the life of guests, staff, resort owners, entertainers, and local residents through the author’s memories and archival research and the memories of 120 others.

The Catskills enabled Jews to become more American while at the same time introducing the American public to immigrant Jewish culture. Catskills entertainment provided the nation with a rich supply of comedians, musicians, and singers. Legions of young men and women used the Catskills as a springboard to successful careers and marriages. A decline for the resort area beginning in the 1970s has led to many changes. Today most of the hotels and bungalow colonies are gone or in ruins, while other communities, notably those of the Hasidim, have appeared.

Catskill Culture includes an appendix listing over 900 hotels he has been able to document and invites readers to contact him with additional entries.

Borscht Belt Bungalows, by Irwin Richman

borscht belt bungalowsBorscht Belt Bungalows, by Irwin Richman, focuses not on the large hotels like Grossinger’s and the Concord, but on modest bungalow colonies and kuchaleins (“cook for yourself” places) where more than 80 percent of Catskill visitors stayed.

These were not glamorous places, and middle-class Jews today remember the colonies with either aversion or fondness. Irwin Richman’s narrative, anecdotes, and photos recapture everything from the traffic jams leaving the city to the strategies for sneaking into the casinos of the big hotels. He brings to life the attitudes of the renters and the owners, the differences between the social activities and swimming pools advertised and what people actually received. He reminisces about the changing fashion of the guests and owners—everything that made summers memorable.

The author remembers his boyhood: what it was like to spend summers outside the city, swimming in the Neversink, “noodling around,” and helping with the bungalow operation, while Grandpa charged the tenants and acted as president of Congregation B’nai.

Three sports books–one for children and one for adults–recall the legendary SPAHS, the South Philadelphia Hebrew Association basketball team.

Homecourt by Larry Needle

Homecourt CoverLarry Needle’s Homecourt is a book for young readers about Louis Klotz, who played for the SPHAs and played for and coached the Washington Generals, one of the teams that faced the Harlem Globetrotters on the basketball courts for decades.

Nicknamed “Red” for his shiny red hair, Klotz may have been one of the smallest kids in his grade in South Philadelphia in 1933, but he always knew that he wanted to play basketball. Red’s journey, which started in the “cages” of South Philly, led to playing for Villanova, and for the SPHAS, where he won an American Basketball League championship.

In Homecourt: The True Story of the Best Basketball Team You’ve Never Heard Of, Larry Needle provides a biography of Red Klotz who won most of the games he played as a kid, but professionally, he lost 10,000 games against the Globetrotters. Nevertheless, Klotz is famous for scoring the winning shot against the Globetrotters in Martin, Tennessee in January, 1971—the last time the Generals beat the Globetrotters.

This illustrated book recalls the SPHAS games at the Broadwood Hotel (which now has a historical marker commemorating the team), the team’s coach, Eddie Gottlieb, and Klotz’s post-SPHAS career. It will inspire any kid who loves—or dreams of playing—basketball.

The SPHAS by Douglas Stark

The SPHAS sm compFounded in 1918, the South Philadelphia Hebrew Association’s basketball team, known as the SPHAS, was a top squad in the American Basketball League—capturing seven championships in thirteen seasons—until it disbanded in 1959. In The SPHAS, the first book to chronicle the history of this team and its numerous achievements, Douglas Stark includes not only rare and noteworthy images of players and memorabilia but also interviews and anecdotes to recall how players like Inky Lautman, Cy Kaselman, and Shikey Gotthoffer challenged racial stereotypes of weakness and physical inferiority as they boosted the game’s popularity. Team owner Eddie Gottlieb and Temple University coach Harry Litwack, among others profiled here, began their remarkable careers with the SPHAS.

Author Douglas Stark explores the significance of basketball to the Jewish community during the early years of the game, when Jewish players dominated the sport and a distinct American Jewish identity was on the rise. At a time when basketball teams were split along ethnic lines, the SPHAS represented the Philadelphia Jewish community. This book is an inspiring and heartfelt tale of the team on and off the court.

The Mogul by Rich Westcott

MOGUL comp smallRussian-Jewish immigrant Eddie Gottlieb was one of the most powerful non-playing sports figures in Philadelphia from the 1920s until his death in 1979. A master promoter, Gottlieb—dubbed the “Mogul” for his business acumen—was influential in both basketball and baseball circles, as well as a colorful figure in his own right.

A member of the Basketball Hall of Fame, Gottlieb founded, played and coached for the legendary South Philadelphia Hebrew Association (SPHAS) basketball team in the 1920s and 1930s. Only 5’ 8”, Gottlieb was nevertheless a very good basketball player. But it was behind the scenes where he excelled. He coached, helped form the National Basketball Association, and owned the Philadelphia Warriors franchise for many years. He signed Wilt Chamberlain to his first NBA contract. He also created the NBA’s annual schedule of games for more than a quarter of a century. Outside basketball, Gottlieb’s achievements included co-owning the Philadelphia Stars baseball team in the Negro Leagues and trying unsuccessfully to buy the Philadelphia Phillies. He was Philadelphia’s leading sports booking agent from the 1920s into the 1950s for everything from sandlot baseball to semipro football to professional wrestling. Drawing upon dozens of interviews and archival sources, and featuring more than fifty photographs, The Mogul vividly portrays Eddie Gottlieb’s pivotal role in both Philadelphia’s and America’s sports history.

Two books about Jewish History and Life in Philadelphia

Philadelphia Jewish Life edited by Murray Friedman

philadelphia jewish lifeIn a city with a long history of high social barriers and forbidding aristocratic preserves, Philadelphia Jews, in the last half of the twentieth century, became a force to reckon with in the cultural, political and economic life of the region. From the poor neighborhoods of original immigrant settlement, in South and West Philadelphia, Jews have made, as editor Murray Friedman recounts, the move from “outsiders” to “insiders” in Philadelphia life. Essays by a diverse range of contributors tell the story of this transformation in many spheres of life, both in and out of the Jewish community: from sports, politics, political alliances with other minority groups, to the significant debate between Zionists and anti-Zionists during and immediately after the war.

Friedman takes the history of Philadelphia Jewish life to the close of the twentieth century, and looks back on how Jews have shaped—and have been shaped by—Philadelphia and its long immigrant history.

The Outsider by Dan Rottenberg

The Outsider_smAlbert M. Greenfield (1887–1967), a Russian immigrant outsider, was courted for his business acumen by mayors, senators, governors, and presidents, including Franklin Roosevelt and Harry Truman. He built a business empire that encompassed real estate, department and specialty stores (Bonwit Teller and Tiffany & Co.), hotels (the Ben Franklin and the Bellevue-Stratford), banks, newspapers, transportation companies, and the Loft Candy Corporation. Greenfield challenged Philadelphia’s entrenched business elite by forming alliances among Jews, Catholics, and African Americans. He was also instrumental in bringing both major political conventions to Philadelphia in 1948.

In The Outsider, veteran journalist and best-selling author Dan Rottenberg deftly chronicles the astonishing rises, falls, and countless reinventions of this combative businessman. Greenfield’s power allowed him to cross social, religious, and ethnic boundaries with impunity. He alarmed Philadelphia’s conservative business and social leaders—Christians and Jews alike—some of whom plotted his downfall.

In this engaging account of Greenfield’s fascinating life, Rottenberg demonstrates the extent to which one uniquely brilliant and energetic man pushed the boundaries of society’s limitations on individual potential. The Outsider provides a microcosmic look at three twentieth-century upheavals: the rise of Jews as a crucial American business force, the decline of America’s Protestant Establishment, and the transformation of American cities.


A Q&A with Dan Rottenberg, author of THE OUTSIDER

This week, in North Philly Notes, a Q&A with Dan Rottenberg, author of The Outsider: Albert M. Greenfield and the Fall of the Protestant Establishment.

How and why did you come to study Albert M. Greenfield?
Like most authors, I’ve always had several books on the back burner. One, for years, was a book about how Jews have changed business in America and vice versa. Another was a book about the decline of the Protestant establishment in America. I came across Albert M. Greenfield, and I realized this man ties into both of those themes, and that’s what I was really interested in. He was the quintessential Russian immigrant hustler who terrified the Protestant establishment in Philadelphia. They tried to shut him down in 1930. They thought they had. He came back and shut many of them down.

What surprised you in researching and telling Greenfield’s story?
What surprised me was that I couldn’t quite get a handle on him: Do I like this man or don’t I like him? There were a lot of things about Greenfield that I really liked and that I found I had in common with him—he was a tremendous optimist, and had no use for people who whined and complained—I’m pretty much the same way. He had very little empathy for people who had problems. He said take your problems somewhere else. On the other hand, he did a lot of things that were not quite ethical. He had his own narrative of his life, a lot of it was total nonsense. What I had to do as the writer was sift out the myth from the facts.

The Outsider_smHow do you think Greenfield used his Jewishness, or broke away from the stereotype in his business affairs?
Greenfield was Jewish, but he really broke all boundaries, and all rules. His basic mantra was, I can define myself as whatever I want. Sometimes he defined himself as Jewish, sometimes he thought he was the second coming of Benjamin Franklin. He was all over the place.

Do you find that his business savvy was his sheer love of business, versus fear of financial failure?
When you come right down to it, he was not really that concerned with making money or power, he really just loved to play the game. He lost a fortune twice in his life, and came back and each time, he really got the sense that he enjoyed the comeback. It was much more fun. He once said, “I’d rather fall off the highest rung than never climb the ladder.”

Greenfield was active in real estate, banking, retail, and politics, among other things. What do you think was his greatest accomplishment?
In business, he built up a huge empire, including department store chains up and down the east coast. He built some of the major building that still stand to this day, including the Ben Franklin Hotel and the Philadelphia Building, which for years was called the Bankers’ Security Building, named for his company.  But really his business empire collapsed shortly after he died. It was largely a one-man band. His legacy really lies elsewhere.

What was his greatest disaster?
Probably the failure of the Banker’s Trust Company in 1930—his venture into banking. He just assumed he was smarter than everybody else and he could succeed at anything he put his hand to. Banking turned out to be something very different than real estate. In real estate, the biggest asset is your optimism, your ability to inspire confidence in your investors or tenants. In a banker, your biggest asset is your reputation for prudence, caution, and reliability. Totally different things.

What do you think Greenfield’s legacy in Philadelphia is today?
I would say his greatest legacy is the message that his life transmits to people, that you, as a private, ordinary citizen, can really exert tremendous influence on your community, your country—if you really want to. The idea that we ought to be a little more optimistic about the future—that we ought to be a little more accepting of change. You can make your own identity, whatever you want it to be, and collectively, we can make this community and this world a better place if we want. I also think his legacy is the importance of immigrants in our society. Every generation there is a fear of immigrants and a feeling that immigrants don’t really know what America is about. Greenfield had the opposite idea. He said immigrants really appreciate America more than anybody else does.

About the author
Dan Rottenberg is the author of eleven books, including The Man Who Made Wall Street: Anthony J. Drexel and the Rise of Modern Finance, and the founding editor of the Broad Street Review, an arts and culture website.



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