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Why Another Book about Muhammad Ali?

This week, in North Philly Notes,  Michael Ezra, author of  Muhammad Ali: The Making of an Iconwrites:

Many people sent me their condolences about the passing of Muhammad Ali, but I told them all that they should be happy for him. For the past thirty years, almost every act Ali has done has been with getting into heaven in mind. Nobody I’ve ever known was more prepared for death than he was; I honestly believe he was looking forward to it. He suffers no longer, and his legacy will live on for many years. The introduction to my book Muhammad Ali: The Making of an Icon explains what the book is about and why I wrote it.

For almost thirty years, Muhammad Ali has held the Guinness World Record as the most written-about person in history. Although John Lennon once claimed that the Beatles had become bigger than Jesus, Ali is the one who really deserves such distinction, at least in a literary sense. Why, then, would anybody have the temerity to think that he could add something to this already overflowing mix? What makes this book worth reading? Though library shelves may buckle under the weight of the Muhammad Ali literature, there is surprisingly little written about key aspects of his life, such as his pre-championship boxing matches, the management of his career, and his current legacy. I concentrate on these three important themes.

Understanding Ali’s transformation from a controversial to a revered figure takes knowledge of his entire life in the public spotlight. To comprehend this phenomenon, one must look at Ali’s career holistically, from his appearance as an Olympic champion in 1960 to his present incarnation as an iconic international hero. The problem for readers is that so much is already written about Ali, and so much information is at hand, that one must wade through everything to find events and trends that have enough representative clout to get at key meanings without drowning in detail. Although this book spans nearly fifty years, from 1960 to the present, it is hardly a comprehensive account of Ali’s life. Instead, Muhammad Ali: The Making of an Icon is a distillation of crucial paradigm shifts in how Ali has been perceived by various segments of the public.

EzraAt the heart of this book is a study of the relationships between Muhammad Ali’s cultural image and its commercial manifestations. The central concept that I use to get at these meanings is what I call moral authority, a term I use throughout this book. My thesis has two parts. First, the most significant way people have made meaning of Muhammad Ali over the years has been through their understanding of him as a moral force, both positive and negative. Second, the crucial way many Americans have arrived at their moral understanding of Ali—his cultural image—has come from their perception of who is making money by associating with him—the commercial manifestations. This book traces the relationships between public perceptions of Ali, the economic entanglements  surrounding his career, and the cultural meanings that have emerged from such connections.

The idea that Ali’s moral authority is intimately bound to the economic consequences of his public life and career is a new one. The dominant interpretations of Ali usually tie his moral authority to his political or racial symbolism. The generic Ali Story explains his transformation from an oppositional to a mainstream figure as a product, among other things, of his stand against the Vietnam War or his being a member of the Nation of Islam. As these versions go, Ali’s moral authority and cultural image crumbled as he took an unpopular political stand in challenging the Vietnam War and turned toward black nationalism by joining the racially separatist Nation of Islam. But over time, the public began to reject the war, Ali renounced the Nation’s core tenets, and he became a morally authoritative cultural hero. There is much more to the process, however; namely, the economic aspects of these seemingly racial, political, and moral changes. My argument is that Ali’s relationships to the Vietnam War and the Nation of Islam, as barometers of his public moral authority, were important not primarily because of their political and racial content, but because they represented who had economic ownership of him. What brought Ali infamy during the 1960s was not necessarily that he was a politically oppositional force, but that he threatened to generate wealth for the wrong people. The public’s sense of Ali’s moral authority has always been a function of its perception of who has economic ownership of him.

I have divided this book into three parts, each of them a response to the ever-evolving question “Who owns Cassius Clay/Muhammad Ali?” Part I, “Louisville Sponsoring Group,” details Clay’s rise as pugilism’s biggest box-office draw under the management of the millionaire boys’ club known as the Louisville Sponsoring Group. Part II, “Nation of Islam,” explores the difficulties he encountered as his cultural image and commercial viability plummeted when the black nationalist religious sect took control of his career. Part III, “Good People,” is a study of the fighter’s rebirth as an admired cultural icon representing corporate interests.

Before I begin the narrative, I want to make four points that will help readers understand my perspective and goals. First, you may have noticed that I treat the words Ali Story as a proper noun. The reason for the capitalization is that I consider history to be primarily art rather than science. The Ali Story, although certainly based upon fact, is a construct: part fact, part myth, part interpretation. Like all history, my version of the Ali Story leaves out far more than it includes. This book is neither definitive nor comprehensive. Instead, Muhammad Ali: The Making of an Icon is a plausible interpretation of how people have made meaning of Muhammad Ali’s life and times. The book is truthful but is not the truth. Second, this study bucks the trend of most Ali literature that insists upon making moral judgments about him. I view Ali as neither great nor wicked, but rather a person with both strengths and weaknesses. This book is neither a sentimental celebration of Ali nor an iconoclastic attempt to knock him off his pedestal. What I have tried to do instead is explain how people have come to invest or divest moral authority in the rich and multifaceted cultural symbol known as Muhammad Ali. I will leave the fool’s errand of identifying his true and essential nature to others. Third, my protagonist changed his name from Cassius Clay to Muhammad Ali shortly after winning the championship from Sonny Liston in February 1964. When I discuss the pre-championship man I refer to him as Cassius Clay. When I discuss the post-championship man I call him Muhammad Ali. Fourth, this book explores the economics behind the boxing matches of Cassius Clay/Muhammad Ali. It is often difficult to figure out exactly how much money had been made and by whom. I relied on newspaper reports for the most part to do this work, but such reports are often conflicting and inconsistent. Whenever faced with contradictory information, I have done my best to honestly and accurately follow the money.

Muhammad Ali: The Making of an Icon

by Michael Ezra

1923_regMichael Ezra blogs about Muhammad Ali and his inspiration for writing Muhammad Ali: The Making of an Icon (now available from Temple University Press).

Although I am not yet forty years old, my relationship with Muhammad Ali the literary figure spans three decades. As just another seven-year-old dragged to the flea market by his bargain-hunting father, I used my only dollar to purchase a worn copy of the book Muhammad Ali: The Holy Warrior by Don Atyeo and Felix Dennis. I didn’t really understand the book or the photo captions, but found it interesting nonetheless.
In sixth grade, when the teacher asked the class what profession we desired as adults, I answered “boxing historian.” During the summer before my senior year in college, my father and I, still searching for literary bargains (we had graduated to outlet malls by then) came upon a discount copy of Thomas Hauser’s definitive biography Muhammad Ali: His Life and Times. I bought it and declared that I would write my undergraduate thesis about Ali.

Almost twenty years after I completed the thesis, Temple University Press published my book Muhammad Ali: The Making of an Icon. Ali was the subject of both my master’s thesis and Ph.D. dissertation. I have read countless pages about him—which makes sense because he holds the Guinness World Record as the most written about figure in history, ahead of Napoleon, Abe Lincoln, and Jesus—watched hours of videotape and spent years thinking about how to make meaning of one of the most misunderstood figures in American cultural history.

For all that is written about Ali, nobody had ever explored in depth how the economic consequences of his career affected his cultural image. The predominant narratives about Ali frame his politics—refusing to be drafted into the Vietnam War, joining the Nation of Islam, remaking himself as a figure of tolerance and racial reconciliation—as paramount to how Americans have come to understand him.
Muhammad Ali: The Making of an Icon does not deny the importance of Ali’s politics, but also urges readers to consider how people have capitalized by spinning such narratives into allegories. Throughout Ali’s fifty years in the limelight, people have made money by framing him as an American hero, a villain, a moral force, or an all-time-great fighter. My book details how these processes have worked.

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